"Where" is The New "Why": The New Paradigm For Business Success
If you know where you're going, people can follow.
In the ever-evolving landscape of entrepreneurship and business, the pursuit of purpose and passion has long been emphasized. Simon Sinek's "start with why" mantra resonated with many, encouraging individuals to discover their deeper motivations. However, as times change, so do our priorities.
Today, I propose that "where" has become the new "why" in the realm of business.
By clearly communicating our destination, we:
empower others to join us on our journey
foster a sense of direction
embrace uncertainty with confidence
Let's quickly explore the transformative potential of "where" and its impact on entrepreneurial endeavours
The Power of "Where":
In this dynamic era, how we initiate businesses, launch ideas, engage customers, and even perform our daily tasks has drastically evolved.
Traditional approaches have given way to a more outcome-oriented mindset
While "why" provided a foundational understanding of purpose, "where" offers a tangible vision of the destination we seek to reach
By defining the "where," we invite others to align their aspirations with ours, forging a shared purpose that ignites collaboration and fuels progress.
Inviting Others to Join:
As we embark on our entrepreneurial journeys, it is crucial to extend an invitation to others who resonate with our vision.
By leveraging the power of social media platforms, we can connect with individuals who are genuinely passionate about our "where."
Encouraging them to follow, engage, and contribute amplifies our reach, strengthens our network, and increases the likelihood of finding like-minded collaborators who share our zeal for success.
Embracing the Unknown:
It is essential to acknowledge that the path to our "where" may not always be clear-cut. Entrepreneurship and business are filled with uncertainties and unexpected challenges. However, the act of openly acknowledging our uncertainty while unwaveringly expressing our destination is a testament to our authenticity and resilience.
When we invite others to join us despite the uncertainties, we foster a sense of trust and create a community bonded by shared aspirations.
Start with "Where" - Creative Content & Ordering Pizza
"I'm going to a place where entrepreneurs, who today, are not comfortable creating video content and showing their face on social media, can tell the world about their dreams, create a community, and feel comfortable telling their story on social media. Who wants to join me?"
or
"I'm going to a world where people who love pizza can order exactly what they want and get it delivered to their door in less than 30 minutes, just by picking up their phone and saying their order out loud. I'm not exactly sure how to accomplish this dream, but if you love pizza and you'd like to come with me, hit the follow and join me on my journey."
As for me?
I'm headed to a place where entrepreneurs know exactly where they're going, feel great about their plan to get there, and know exactly what they need to do to keep moving forward.
Wanna join?
So… where are you going?
